1. INTRODUCTION

This Cookies Policy explains how ArkawStreets (“we”, “us”, “our”) uses cookies and similar tracking technologies (such as web beacons, pixels, and scripts) when you visit our website. This policy complements our Privacy Policy, detailing how we collect, store, and process your personal data.

For visitors in jurisdictions requiring opt-in consent (such as the European Economic Area and the United Kingdom), non-essential cookies will only be placed on your device with your explicit, affirmative consent via our Cookie Preference Center.

2. WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?

Cookies are small data files placed on your computer, tablet, or mobile device when you browse websites. We use both first-party cookies (set directly by ArkawStreets) and third-party cookies (set by our authorized service and advertising partners).

  • Session Cookies: Temporary cookies that expire and are automatically deleted when you close your browser.

  • Persistent Cookies: Cookies that remain stored on your device for a specified retention period or until you manually clear them.

  • Web Pixels & Tags: Small graphic files or code snippets used to track page interactions, cart additions, and conversion metrics.

3. CATEGORIES OF COOKIES WE USE

  • Strictly Necessary Cookies: Essential for the website to function securely and cannot be switched off in our systems. They enable fundamental operations such as shopping cart memory, checkout processing, session security, fraud prevention, and user authentication.

  • Performance & Analytics Cookies: Help us quantify site traffic and identify interaction patterns (e.g., page visit durations, navigation errors, and conversion funnels). Data collected by these cookies is aggregated and pseudonymous, utilized through platforms like Google Analytics to optimize site performance.

  • Functional Cookies: Enable enhanced website features and personalization, such as remembering your selected currency, shipping country, language preferences, and recently viewed streetwear items.

  • Targeting & Advertising Cookies: Placed through our advertising partners (such as Google, Meta, and TikTok). These cookies track your browsing activity across sites to build a profile of your interests, deliver relevant advertisements, avoid showing repetitive ads, and measure ad conversion efficiency.

4. THIRD-PARTY DATA SHARING & TOOLS

We partner with verified third-party providers for analytics, security, and digital advertising. These providers may collect browsing and device information subject to their independent privacy practices:

  • Analytics & Performance: Google Analytics (configured in compliance with Google Consent Mode v2).

  • Payment Gateways & Fraud Security: Stripe, PayPal, and Shopify Payments.

  • Advertising & Marketing: Google Ads, Meta Ads (Facebook & Instagram), TikTok Pixel, and Pinterest Tag.

5. MANAGING AND CONTROLLING COOKIES

You maintain full control over cookie permissions and may change or revoke your consent at any time through the following mechanisms:

  • On-Site Cookie Settings: You can modify your preferences at any time by clicking the "Cookie Settings" link located in our website footer.

  • Browser Configuration: Most web browsers allow you to block, manage, or delete cookies via their security settings. Please note that disabling strictly necessary cookies will impair core site functionality, including the checkout process.

  • Opt-Out Platforms:

6. REGIONAL COMPLIANCE & CONSUMER RIGHTS

  • European Economic Area (EEA) & United Kingdom (UK): In accordance with the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR), all analytics, marketing, and functional cookies require your prior, explicit consent before loading. You may freely withdraw this consent at any time.

  • United States (CCPA / CPRA & State Laws): Residents of certain US states have the right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. You can exercise this right via our "Do Not Sell or Share My Personal Information" link in the footer or by broadcasting a recognized Global Privacy Control (GPC) signal through your browser.

  • Australia & New Zealand: We handle cookie-derived personal data strictly in compliance with the Australian Privacy Act 1988 (Privacy Amendment) and the New Zealand Privacy Act 2020.

7. UPDATES TO THIS POLICY

We may periodically update this Cookies Policy to reflect changes in our operational technologies, legal standards, or store features. The updated version will be posted immediately with an updated "Last Updated" date at the top of the page.

8. CONTACT INFORMATION

For inquiries or requests regarding this Cookies Policy and your personal data rights, please contact our privacy compliance team:

  • Brand Name: Arkaw

  • Customer Support Email: support@arkaw.com

  • Operating Hours: Monday to Friday, 9:00 AM – 6:00 PM (EST / GMT)