Terms of Use

Arkaw (“Arkaw,” “we,” “us,” or “our”) respects your privacy and is dedicated to safeguarding the personal information of our customers. This Privacy Policy details how we collect, use, process, disclose, and secure your personal data when you visit or make a purchase through our website and related commerce services (collectively, the “Website” or “Services”).

1. LEGAL BASIS FOR DATA PROCESSING (EU & UK VISITORS)

In accordance with the General Data Protection Regulation (GDPR) and the UK GDPR, we process your personal data under the following recognized legal bases:

Contractual Performance: To complete order fulfillment, verify payments, manage shipping logistics, issue transactional notifications, and process customer service inquiries or returns.
Legitimate Interests: To prevent fraud, ensure website security, optimize our store interface, and assess overall marketing performance.
Legal & Regulatory Obligations: To comply with mandatory accounting rules, corporate tax filing mandates, and international customs regulations.
Explicit Consent: For promotional newsletters, marketing SMS messages, and optional tracking/advertising cookies. You retain the right to withdraw this consent at any time.

2. INFORMATION WE COLLECT

A) Information You Provide Directly

Contact & Identification Data: Full name, email address, telephone number, billing address, and shipping address.
Commercial Details: Purchased products, sizes, quantities, order totals, chosen delivery methods, and historical transactions.
Customer Inquiries: Records of communications, order assistance requests, and return authorization exchanges.
Payment Data: All payment transactions are executed through Level-1 PCI-DSS compliant payment gateways (such as Stripe, PayPal, or Shopify Payments). Arkaw does not store, access, or retain complete credit card numbers or security codes (CVV) on its servers. We receive only transaction identifiers, authorization codes, and the last four digits of the payment method for order verification.

B) Information Collected Automatically Whenever you navigate our store, our systems automatically collect:

IP address and general geographic territory (country/city level).
Device configuration, browser software, and operating system.
Navigation records: viewing patterns, specific apparel viewed, cart additions, referring URLs, access timestamps, and basic site diagnostics.

3. HOW WE USE YOUR INFORMATION

We use personal data strictly for transparent operational and commercial purposes:

Order Processing & Fulfillment: Verifying transactions, coordinating with freight carriers, issuing tracking updates, and resolving return or exchange requests.
Security & Fraud Prevention: Screening transactions against automated anti-fraud security protocols to safeguard both customers and our platform.
Customer Support: Resolving product inquiries, handling warranty claims, and delivering relevant administrative updates.
Accounting & Compliance: Maintaining required business, customs, and tax records in accordance with statutory regulations.
Marketing Communications: Delivering promotional newsletters or promotional notifications only when affirmatively opted into, with an immediate opt-out mechanism available on every communication.

4. DISCLOSURE OF PERSONAL INFORMATION

Arkaw does not sell, lease, or rent personal data. We disclose personal details to authorized third parties strictly to deliver our core retail services:

Logistics & Carriers: International couriers and regional freight handlers (e.g., DHL, FedEx, UPS, and national postal services) solely to execute delivery.
Payment Processors: Certified financial intermediaries for payment settlement and fraud detection.
Hosting & IT Service Providers: Infrastructure partners providing database hosting, transport encryption, and operational uptime.
Legal & Regulatory Bodies: Customs officials, judicial bodies, or law enforcement authorities when mandatory by formal legal subpoenas, warrants, or applicable trade statutes.
Corporate Restructuring: In the event of a merger, acquisition, or sale of corporate assets, relevant customer records may transfer subject to strict confidentiality terms.

5. INTERNATIONAL TRANSFERS

Our creative direction and central logistics hub are based in São Paulo, Brazil. If you access the Website from the United States, Canada, the United Kingdom, the European Union, Australia, New Zealand, or other international regions, your information is processed internationally to coordinate logistics and fulfillment.

We ensure cross-border transfers satisfy applicable international data privacy standards via European Commission-approved Standard Contractual Clauses (SCCs), UK International Data Transfer Agreements, and equivalent organizational safeguards.

6. US PRIVACY RIGHTS (CCPA / CPRA & STATE PRIVACY LAWS)

For consumers residing in California and other US states with applicable privacy regulations:

No Sale or Behavioral Sharing: Arkaw does not sell personal data for financial consideration, nor do we share personal records with unaffiliated third parties for cross-context behavioral ad targeting without user consent.
Global Privacy Control (GPC): We respect universal opt-out signals, including the browser-based Global Privacy Control (GPC).
Consumer Rights: You hold the right to request access to, correction of, or deletion of your personal data without experiencing discriminatory terms or pricing.

7. YOUR DATA PROTECTION RIGHTS

Depending on your jurisdiction (such as the EU, UK, Canada, Australia, New Zealand, or Brazil), you may exercise the following rights:

Access & Portability: Request confirmation of data processing and obtain an export of your personal information.
Correction: Request rectification of outdated, incomplete, or inaccurate records.
Erasure: Request deletion of personal information, provided retention is not required for tax, regulatory, or fraud prevention compliance.
Restriction & Objection: Object to processing conducted under legitimate interest grounds or request temporary processing restrictions.
Consent Withdrawal: Revoke previously authorized consent for marketing lists or non-essential cookies.

To submit a request, email our compliance team at contact@arkawstreet.com.

8. COOKIES & TRACKING TECHNOLOGIES

We deploy essential session cookies to support cart functionality and secure checkout, alongside performance tags and advertising pixels (where consent has been given). For exhaustive details regarding cookie lifetimes, third-party analytics integrations, and opt-out controls, please refer to our standalone Cookies Policy.

9. DATA RETENTION & SECURITY PROTOCOLS

Technical Safeguards: We maintain SSL/TLS transport-layer encryption across all web touchpoints, enforce administrative access barriers, and utilize secure network layers to guard personal records against unauthorized processing, loss, or alteration.
Retention Criteria: Personal records connected with completed purchases are retained strictly as long as needed to satisfy consumer guarantee periods, handle commercial accounting, and fulfill statutory tax retention requirements (typically 5 to 7 years depending on jurisdictional tax standards).

10. CHILDREN’S PRIVACY

Our website and products are intended for adults. We do not knowingly solicit or collect personal information from individuals under 16 years of age (or under 13 where defined by local statute). If an unauthorized minor has submitted personal information, please alert our support team for immediate deletion.

11. AMENDMENTS TO THIS POLICY

We reserve the right to revise this Privacy Policy periodically to reflect shifts in technology, operational mechanics, or regulatory directives. Revisions will be published directly on this page with a revised "Last Updated" timestamp.